RadioProgramming In The 1930s

For the radio, the 1930s was a golden age. At the start of the decade 12 million American households owned a radio, and by 1939 this total had exploded to more than 28 million.

But why was this ‘talking telegram’ so popular?

As technology improved radios became smaller and cheaper. They became the central piece of furniture in the average family’s living room, with parents and children alike, crowding around the set to hear the latest installment of their favourite show.

Radio may have had such mass appeal because it was an excellent way of uniting communities of people, if only virtually.

It provided a great source of entertainment with much loved comedians such as Jack Benny and Fred Allen making their names on the wireless.It marked the advent of the soap opera, a running story that people could return to, with characters they could sympathise with and love. The series ‘Our Gal Sunday’ - about a small town girl finding love with a wealthy Englishman - had the young women of the country glued to their sets.

Radio programs provided a source of inspiration, with heroes like the Lone Ranger and The Shadow getting embroiled in deadly capers. But they also promoted old-fashioned American family values and gave people a model to live by. On Wednesday nights at 8pm when the public tuned in to ‘One Man’s Family’ they were greeted with the opening: ‘Dedicated to the mothers and fathers of the younger generation and to their bewildering offspring.’

News broadcasts also influenced the way the public experienced current affairs. When the Hindenburg airship exploded in 1937, reporter Herb Morrison was on the scene, recording the events to be broadcast the following day.

But above all the radio provided a way to communicate like never before. Franklin Roosevelt’s ‘fireside chats’ helped the population feel closer to their president than ever.

By the end of the decade radio had exacted quite an influence on the American media. Advertisers capitalised on radio’s popularity and the idea of the ‘sponsor’ was born. Radio also helped establish the national broadcasting networks such as NBC and CBS, still present to this day.

After the 1930s the popularity of radio began to decline at the hands of newer, more visual technologies. But the influence of the ‘golden age of radio’ on the American way of life will never be forgotten.

Source: pbs.org