What makes some musicians extremely successful with a long
term music industry career, while so many others struggle to make ends meet and
end up working non-music related day jobs? In my previous music career
articles, I explained that a huge part of the answer lies in the ability of
successful music business professionals to offer “maximum value with minimum
risk” to every company, band, person or organization they come into contact
with (if you haven't read my previous articles and aren’t familiar with this
concept, take this short music career test to learn more before reading the
rest of this article). Obviously there is a LOT that goes into this seemingly
simple concept, but ultimately all things you do must tie into this idea in one
way or another if you want to be a professional musician. However, as you may
have already guessed, there is a big difference between ‘knowing’ a simple idea
and actually ‘making it a reality’ in your music career.
As a music career mentor, I spend a great deal of time training
musicians how to build maximum value with minimum risk in everything they do in
their music industry careers. I have observed that most people can easily
understand the need to minimize their risk in obvious, common sense ways.
However, most musicians have a hard time seeing how their positive skillsets
and elements of music career value ALSO bring with them some unexpected
elements of risk. Not understanding this fact is a crippling flaw in the music
career plans of most people, preventing even those with very high potential
from succeeding as professional musicians.
If you want to be one of the few musicians who DO become
successful versus ending up among the majority who fail, it is critical to
learn how to minimize the hidden risks/weaknesses that exist ‘beneath the
surface’ of your strengths as a professional musician. In this article, I will
show you how to dramatically boost your chances of having a thriving music
career by getting a much clearer picture of your inner profile of values and
risks.
The Inner Profile Of A Professional Musician
As musicians (and as people), we spend a lot of time
developing a variety of skills and areas of expertise that we hope will help us
in our chosen field (of having a music career). However, if you are like most
musicians (who have never received specific music business training), then all
the skills you have achieved were developed largely ‘at random’ (without clear
planning and understanding of how they fit into the big picture of your long
term goals). Because of this, every skill or strength you possess (both as a
musician on your instrument and in your experience of working in the music
industry) contains an ‘opposing’ weakness that can be perceived (by others) as
an element of ‘risk’. This can often overshadow your strengths if left
unchecked. I have seen this happen to musicians VERY frequently (regardless of
their work ethic or motivation)… and the worst part is, they are often totally
unaware of
To speed up the process of growing your music career, you MUST
know how to maximize the strengths you already possess while recognizing (and
eliminating) the opposing risks that they bring to your music career plan. This
is done by ALL successful professional musicians (whether they consciously
realize this or not), while everybody else struggles to understand ‘what they
are doing wrong’ in their pursuit of a music industry career. Fortunately, this
analysis is possible for anybody to do, and I'm going to show you how to begin
this process in the rest of this article.
To help you do the above analysis for yourself, look at the
table below to see several seemingly positive skills/strengths that many
musicians have (listed in the left column of the table). In the right column of
the table is an explanation of how that same strength can very often be a risk
factor in your music career efforts. When I train musicians to start a career
in music, these are some of the common problems I help them to correct after
they come to me frustrated with getting nowhere in the industry despite having
achieved many impressive credentials. There are actually DOZENS of examples I
could write here, but to avoid making this article too long, I will limit my
list to the items you see below.
It's important to recognize that the strengths listed in the
left column of the table below ARE of course ‘good’ things to have and in most
cases they DO help you in some way to grow your music career. However, it is
critical to recognize how each of these items can ALSO become your weakness
UNLESS you find out how to stop this from happening.
Source: tomhess.net
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