Aboriginal People, Diversity in Media, Stereotyping
For over a hundred years, Westerns and documentaries have
shaped the public’s perception of Native people. The wise elder (Little Big
Man); the drunk (Tom Sawyer); the Indian princess (Pocahontas); the loyal
sidekick (Tonto)—these images have become engrained in the consciousness of
every North American.
Hollywood’s versions of “how the West was won” relied
totally on the presence of Native tribes, who were to be wiped out or reined
in. “And, for the longest time,” says Canadian Ojibway playwright Drew Hayden
Taylor, “there wasn’t a real ‘Indian’ to be seen on the movie sets: Native
‘representation’ was taken care of by Italians or Spaniards—anyone with dark
enough skin to save on makeup.” (For a real cultural mish-mash, picture
American actor Lou Diamond Philips (who is of Filipino descent), Japanese actor
Toshiro Mifune, and American actress Jennifer Tilly (whose parents were Finnish
and Chinese) playing Inuit people in the 1992 film Shadow of the Wolf.)
Portrayals of Aboriginal people as being primitive, violent
and devious, or passive and submissive, have become widespread in movies and TV
programs and in literature ranging from books to comic strips. Such depictions
have become a comfortable frame of reference for most of us each time there is
a question about Aboriginal people, even though very few non-Natives have had
the opportunity to meet a Native person in real life. Even if old Westerns
rarely took place in Canada, the stereotypes they conveyed crossed borders.
“We were well into the second half of the 20th century
before it occurred to filmmakers that Native people were still around, and even
leading interesting lives,” says Taylor.
“Groundbreaking films like Pow Wow Highway, Dance Me Outside
and Smoke Signals provided fresh and contemporary—though still
romanticized—portrayals of the Native community.” Film-maker Arthur Lamothe
broke new ground in Québec from 1973 to 1983, with his 13 part documentary
series La chronique du Nord-Est du Québec. The series puts First Nations people
centre-stage and provides them with a venue to tell their own stories. His
career is marked with numerous films and projects whose purpose is to document
the daily lives and struggles of First Nations people, especially the Innus.
In the 1980s and 1990s, the Canadian Broadcasting
Corporation (CBC) made a real effort to improve the portrayals of Aboriginal
people in its television dramas. Spirit Bay, The Beachcombers, North of 60 and
The Rez used Native actors to portray their own people, living real lives and
earning believable livelihoods in identifiable parts of the country. The
Beachcombers and North of 60 drew substantial audiences among Natives and
non-Natives alike. Since 2000 – enabled by the development of online news
content – Radio-Canada has devoted special dossiers to various themes relating
to Aboriginal people: native residential schools, Aboriginal youth and
territorial claims are among these capsules.
Television in the United States has been slower to respond
to criticism. Indigenous faces are still almost entirely absent from the small
screen, except in news or in documentaries. There have been a few efforts to
change the situation, however. In the late 1990s, the American Indian Registry
for the Performing Arts in Los Angeles published a directory of Native American
performing arts professionals. And in 2001, after acknowledging that “Native
Americans are virtually invisible on TV,” CBS and NBC held talent showcases in
major cities across North America to strengthen their databases of Aboriginal
performers.
Misrepresentation—How Many Ways?
A general climate of “political correctness” has dovetailed
with genuine efforts being made by media producers to counter the more overt
forms of racism in films and television—but subtle vestiges of Native
stereotyping still remain. Some of the most common stereotyping traps are
various forms of romanticization; historical inaccuracies; stereotyping by
omission; and simplistic characterizations.
Romanticization
Some images of Natives that have captured the imagination of
the non-Aboriginal world for nearly a century are the Indian Princess, the
Native Warrior and the Noble Savage.
The Indian Princess is the Native beauty who is sympathetic
enough to the white man’s quest to be lured away from her group to marry into
his culture and further his mission to civilize her people. “The Indian
princess is strictly a European concept,” writes Native American Joseph
Riverwind. “The nations of this country never had a concept of royalty. We do
not have kings, queens or princesses.”
Gail Guthrie Valaskakis, former director of research for
Canada’s Aboriginal Healing Foundation, agreed. In a 2000 exhibit called Indian
Princesses and Cowgirls—Stereotypes from the Frontier, Valaskakis and Marilyn
Burgess traced the use of the Indian Princess, from romanticized paintings
intended to represent an “exotic, beautiful and dangerous New World” to
gratuitous brand labels on fruit cans and cigar boxes. None of these women,
said Valaskakis, remotely resembled the “powerful, competent, articulate” women
she grew up with on her reserve in Wisconsin. However, the media image of the
Indian princess is challenged through some Aboriginal cultural events like
powwows where young women are elected as princess of the powwow because of
their attachment to traditional values of respect, sharing and solidarity. This
image of the princess does not reflect a romanced and stereotyped image, but
rather a desire to reverse the trend: for a long time, the model of youth has
been about self-destruction, vandalism and drug and alcohol consumption. Today,
the models have changed and someone is honoured for his or her achievement,
successes and commitment in defending the values of his or her group.
One of the most widely used stereotypes in cinematographic
history, the Native Warrior is fierce and formidable and a threat to civilized
society. Bare-chested and brandishing a war lance, this warrior is the epitome
of the savagery that must be courageously overcome by “progressive elements”
pushing West. A more recent incarnation is the romanticized (and eroticized)
figure of the strong silent brave flashing, as journalist Paul Gessell notes,
“a lot of skin, [and] looking for some White woman to ravish.” A recent example
is the character of Jacob Black in the Twilight books and series, a member of
the Quileute people who, as a werewolf, represents the “noble savage” in a
particularly literal way.
These images appear in many forms and in surprising places.
In his photo exhibitScouting/For Indians, 1992-2000, Jeff Thomas, from the Six
Nations Reserve in Ontario, captured images of the Warrior in forms ranging
from historical statuary and coats of arms carved on the walls of Ottawa banks
and office buildings, to contemporary book covers. Thomas says he took these
photographs to raise awareness of the often unconscious “demonization and
eroticization” of Indians. In Quebec, the Mohawk Flynt Eagle has taken part in
several recent cinematographic productions that crystallize this image of the
Warrior.
In an effort to redress past wrongs, there has been an
increase in another time-honoured romantic stereotype – the mythic Noble
Savage. Elevated to a sphere of goodness unreachable by those in contaminated
White society and usually possessing some spiritual connection to the land, the
Noble Savage (whom American academic Rennard Strickland calls “the first
ecologist”) communes in a cloud of mysticism and places no value on material
possessions. Not even the popular Thunderheart avoids the romantic brush. “That
movie says that every time you get half a dozen Native people in a room, you
can get a prophecy or a vision,” says Canadian Cayuga actor Gary Farmer.
Historical Inaccuracies
Farmer cites the successful Canadian film Black Robe, about
a Jesuit missionary’s quest to save the souls of the Hurons (known today as the
Hurons-Wendat), as typical of the one-sided historical accounts that upset
Aboriginal people. “Black Robe misses a key element,” says Farmer. “Nobody
explains the Iroquois Confederacy’s five centuries of peace between the six
nations. The Hurons saw the devastation from the alcohol brought by the
newcomers as a decay that had to be rooted out. The Iroquois told the Hurons
that everyone not affected should leave, and they would go in and clean the
area out.” Farmer contends that there has never been an understanding of why
that was done—and so the true story of the conflict between Indigenous and
non-Indigenous peoples has never been told.
Film and TV producers have never let details get in the
wayof a good story. Nowhere is this truer than in depictions of Aboriginal
life, where artistic license is liberally applied in portraying dress, customs,
livelihoods and spiritual beliefs and ceremonies. This reduction of cultural
heritage and diversity (which most audiences do not even notice) is seen by
critics asboth a symptom of the problem (not taking Aboriginal people
seriously) and an unconscious yet systematic way of perpetuating erroneous
stereotypes. What occurs in many films, says social critic Ward Churchill, “is
roughly parallel to having a Catholic priest wear a Rabbi’s headgear and
Protestant cleric’s garb while conducting High Mass before a Satanist
pentagram, simply because each of these disparate physical manifestations of
spiritual culture is visually interesting in its own right.”
Stereotyping by Omission
Most film depictions of Native people are set in a 50-year
period in the mid-19th century. Where were Native North Americans before the
coming of the White man, and where are they now? In popular media, “Indians”
apparently did not survive the transition to modern society.
The article “Stereotyping Indians by Omission” notes that
Indians are “the only population to be portrayed far more often in historical
context than as contemporary people.” Considering the size of Chicago’s Native
population, for instance, the article asks, “why has not one Indian ever
received emergency care on ER? And where are the nurses, a primary career
choice for many Native women?”
The most flagrant omission in movies and television is the
Aboriginal woman. When she is included, it is most often as a “sexual savage”
(who cannot be tamed and must therefore be degraded and eventually conquered).
In Canada, the National Film Board of Canada tried to counter this cultural
amnesia in 1986 with a four-part drama series entitled Daughters of the Country
– produced to “re-open the history books” and document the evolution of the
Métis people through the lives of four strong women. Despite this effort,
Aboriginal women remain particularly under-represented in media.
Simplistic Characterizations
Perhaps most destructive to the image of Aboriginal people
is the lack of character and personality afforded them by the media. Aboriginal
people are almost always cast in supporting roles or relegated to the
background, and are rarely allowed to speak or display their complexity and
richness as human beings. Whatever character they do have, tends to reveal
itself only in terms of their interactions with White people. Rarely is an
Aboriginal portrayed as having personal strengths and weaknesses, or shown
acting on his or her own values and judgements.
Nor is the Native ever permitted to tell his or her own
story. Most stories are conveyed through the lens of the European experience. A
common device used by Hollywood to attach familiar values to Native acts has
been to script a White character as narrator (Dances with Wolves, Little Big
Man). While this purports to treat the American Indian sympathetically, the
reality is that the Aboriginal is robbed of voice.
The Bigger Picture
A number of academics contend that Hollywood’s depictions of
Aboriginal people are based on much broader motives than simply winning
audiences. In American Indians: Goodbye to Tonto,J.R. Howard says that in the
American psyche, Native people have fulfilled their purpose: “Indian resistance
having served to fuel the myths of conquest and glory, and the American divine
right to conquest.”
In addition, there’s a whole school of thought that believes
that the stereotypes of Native people and the “Wild West” must still be
maintained in today’s society. “Somebody is benefiting by having Americans
ignorant [about] what European Americans have done to them,” writes Wendy Rose
in her New Yorker article, “Who Gets to Tell Their Stories?”
Ward Churchill argues that the myths and stereotypes built
up around the Native American were no accident. He maintains that they served
to explain in positive terms the decimation of Native tribes and their ways of
life by “advanced” cultures in the name of progress, thereby making it
necessary to erase the achievements and very humanity of the conquered people.
“Dehumanization, obliteration or appropriation of identity, political
subordination and material colonization are all elements of a common process of
imperialism,” he says. “The meaning of Hollywood’s stereotyping of American
Indians can be truly comprehended only against this backdrop.”
Robert Harding, a Professor of Social Work and Human
Services at the University of the Fraser Valley in British Columbia, and an
expert on Aboriginal issues and media, investigates the sometimes contentious
portrayal of Aboriginal people in Canadian media. In a lecture entitled,
“Comparative analysis of coverage of Canadian Aboriginal issues in mainstream
newspapers and the Aboriginal press,” Mr. Harding presented the results of
research conducted between 1996 and 2002 on the Stó:lo, a First Nations
community living in the Canadian Pacific countryside near the American border.
He analyzed 90 articles of information published in certain Canadian
newspapers, including the The Vancouver Sun, The Province and The Globe and
Mail. This research addressed two questions: How do media portray Aboriginal
people? What are the recurring themes in media coverage of Aboriginal people?
The research showed that Aboriginals are most often
portrayed as noble ecologists, unwelcome warriors or political victims. To
refute these false ideas, he suggested, in particular, disseminating more
information about the Aboriginal reality, improving the training of
communicators, involving Aboriginals in change processes, and using
international media to affect local affairs. Before the Association of
Journalists, Professor Harding presented a refined analysis of Canada’s
Aboriginal people to Costa Rican journalists as well as his findings on how
Aboriginal people are portrayed in Canadian media. His analysis of the Canadian
experience served as a warning against the stereotyped presentation of
Aboriginal people by the media in other countries.
But it is undoubtedly Cree filmmaker Neil Diamond who offers
the most insightful take on the relationship between Hollywood and Aboriginals.
His documentary Reel Injun (2010) won several awards by attacking the
portrayals of Aboriginals in Hollywood films. Through numerous interviews with
producers like Clint Eastwood and extracts of relevant films, Diamond explores
how the myth of “the Injun” has influenced our understanding and
misunderstanding of Aboriginal people. The celebrities that appear in Reel
Injun include Robbie Robertson, Jewish and Mohawk musician (The Band), Cherokee
actor Wes Studi (The Last of the Mohicans, Geronimo), filmmakers Jim Jarmusch
(Dead Man) and Chris Eyre (Phoenix, Arizona) and acclaimed Aboriginal actors
Graham Greene (Dances with Wolves, Thunderheart) and Adam Beach (Phoenix,
Arizona; Clint Eastwood’s Flags of our Fathers). Diamond also made his way to
the North in Igloolik, an isolated village in Nunavut with 1,500 residents
where he interviewed Zacharias Kunuk, Director of the film Atanarjuat (The Fast
Runner), winner of the Caméra d’or.
Source: mediasmarts.ca
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