By Yasmin Jiwani
As a major institution in society, the media play a critical
role. They provide us with definitions about who we are as a nation; they
reinforce our values and norms; they give us concrete examples of what happens
to those who transgress these norms; and most importantly, they perpetuate
certain ways of seeing the world and peoples within that world.
Himani Bannerji notes that the media provide us with images
of prescription and description. They tell us how society sees us and at the
same time, tell us how to behave in society. They promote a notion of consensus
- that there is a core group of which we are a part, a core that defines the
social order, and that it is in our interest to maintain. Through coverage of
those that deviate from the consensus, we are constantly presented with the
threat of a lawless society where chaos could reign.
The notion of consensus - that there is a common value
system binding us, obscures the hierarchies that are present in Canadian society.
The media tend to portray all groups as having equal power - equal cultural
capital. In other words, all groups who are law abiding have an equal say, and
any conflict that exists can be resolved at the level of discourse - through
words, and finally, through the socially sanctioned route provided by another
central institution - the judicial system.
The mythical notion that all individuals are equal in
society's eyes, and that all possess equal access to institutions such as the
media, helps to cement our notion of our society/nation as a liberal state.
Inequalities if they exist, within this mythical notion, are translated into
the responsibilities of individuals. In other words, if one cannot get a job,
then it is a reflection of that individual's inability to find employment.
Within this system of the imaginary, the barriers of racism, sexism, homophobia
and class are all translated into individual actions. Social institutions that
perpetuate these barriers are presented as being innocent of these actions. In
fact, they are often represented as being too liberal in their intent.
In the same vein, the media see themselves as the
"fourth estate" -reporting on issues of concern to the citizens of
the nation. The defend their position on grounds of neutrality, objectivity and
balance. They are there to present the "facts" as these are played
out in any arena of social life; as being objective by virtue of their distance
and nonpartisan relations; and as providing "balanced" coverage by
presenting the different sides to an issue. The media claim that they provide
the best possible explanation of issues that occur in society. In that light,
they draw from society and return to society, interpretations of events and
issues that make "sense" - that fit the prevailing definitions of
these issues. At the same time, the media tend to report most directly, the
comments, statements and arguments of other powerful institutions, as for
example, the government. Definitions articulated by these social institutions
are seen as more credible and hence less open to interrogation. The positions
of the elite, in this case, powerful institutions, thus get perpetuated over
time and become part and parcel of our definitions of social reality.
Media and Racism: How then do the media perpetuate racism?
The media do not stand in isolation from the society on
which they report. In fact, they are an integral part of society. They utilize
the same stock of knowledge that is part of that pool of "common
sense" which informs all of our lives. It is common sense to expect
punishment if one has committed a crime; it is common sense to have a system of
law and order; it is common sense that some people will make more money than
others. This pool of common sense knowledge is a reservoir of all our unstated,
taken-for-granted assumptions about the world we live in. It is filled with
historical traces of previous systems of thought and belief structures.
An inherent part of that historical legacy is the way in
which the media positioned and represented peoples who were different;
different from what was considered acceptable in Canadian society. That
difference covered the entire span of peoples - Aboriginal peoples, people of
colour, Jews, Ukrainians, etc. Any difference was constructed as a negative
sign and imbued with connotations of threat, invasion, pollution and the like.
People who were different were positioned as "others."
"They" were the criminals; "they" were dirty, unkempt;
"they" caused trouble and disease. "They" had to be kept
out or contained in a separate area away from "civilized" society.
Critical to the media discourse of the time was the opposition between
"them" and "us." What "they" were, "we"
were not and vice versa.
In her expansive study of the coverage of ethnic and racial
minorities in The Vancouver press from 1907 to 1976, Doreen Indra identified
the presence of an underlying 'moral economy.' Within that order, aboriginal
people and people of colour were consistently portrayed in negative terms. In
contrast, the Scots, English and other preferred groups rated high in terms of
positive coverage.
The situation was no different in other colonies of the
British empire. In Australia, New Zealand and even in the United States (which
had ceded by the turn of the century), people of colour and aboriginal peoples
continued to be portrayed in negative terms. They were most often associated
with crime, deviance and the threat of invasion.
This is the legacy that informs the media's reservoir of
images and filters regarding aboriginal peoples and people of colour. While
Indra's study examined the coverage several decades ago, the situation has not
changed drastically. In several recent studies of the major dailies, it has
been found that coverage pertaining to people of colour and aboriginal peoples
tends to cluster around particular themes - crime, deviance, exotica and
negatively valued differences. The historical legacy continues to bear
influence in the ways in which particular groups are represented.
There are other specific ways in which the media report on
issues relating to 'race' and racism that fit the prevailing common-sensical
definitions of these terms and serve to reinforce them over time.
Spotlight on Race and Racism
Even though biologically, there are no 'races', the social
construction of race as a category is alive and well today. The classification
system which racialized different groups - typifying them according to their
skin colour and/or other defining features has a long history dating back to
antiquity. Where racism and racialization came together was under periods when
different groups were subjected to domination and colonialism in the name of
empire and nation building. Under those circumstances, it suited the dominant
group to disseminate and legitimize a view of the subjugated peoples as being
inferior and as requiring domestication, containment, annihilation and/or
assimilation.
With the advent of colonialism, racism underpinned the
different and negative valuations attached to skin colour. However, the system
was also used to rationalize the large-scale genocide of Jews and other
minority groups.
The media in the form of novels, journals, diaries and the
press used its powers to communicate the dominant interpretation of these
groups as being inferior. Racism thus refers to a systemic phenomenon. It
permeates the values, beliefs, norms, attitudes and behaviours of members of
the dominant society. It is a group phenomenon which translates into everyday
reality through the actions of individuals. But it is not confined to
individuals. It is present in the institutional and cultural matrix of a
society.
As Bulhan defines it, racism is:
...the generalization, institutionalization, and assignment
of values to real and imaginary differences between people in order to justify
a state of privilege, aggression and/or violence. Involving more than the
cognitive or affective content of prejudice, racism is expressed
behaviourially, institutionally, and culturally. The ideas or actions of a
person, the goals or practices of an institution and the symbols, myths or
structure of a society are racist if: (a) imaginary or real differences of race
are accentuated; (b) these differences are assumed absolute and considered in
terms of superior, inferior; and (c) these are used to justify inequity,
exclusion or domination. (1985:13)
So how then does the media perpetuate racism? How does it in
effect accentuate racial differences, evaluate these differences in terms of
inferiority, and legitimize "inequity, exclusion or domination"?
Mediated Racism: By Omission and Commission
Mediated racism functions in several ways. The most obvious
is the association of particular groups of people with specific actions.
Numerous studies have pointed out that on the whole, aboriginal people and
people of colour tend to be absent from the media in general. However, they are
conspicuously present in stories dealing with crime or with problems in their
communities. Their presence in certain categories of media coverage tends to
underline the assumption that only "they" commit crimes, and that
"they" are problem people. This suggests that the only resolution
available is to ensure that "they" don't enter the country, or that
"they" are not allowed to continue their cultural heritage. In fact,
the recent trend to attribute actions to particular cultures marks a change in
the traditional ways in which racism was communicated. What seems to be in
place now is a more modified form of racism which has been labelled by various
theorists as "cultural racism." Here, the cultures of particular
groups are deemed as being problematic and as causing a plethora of society's
ills.
Stereotyping is one very common and effective way in which
racism is perpetuated. Thus, there is a preponderance of representations of
these groups within circumscribed categories, e.g. athletics, entertainment,
crime, and so forth. Stereotypes are one-dimensional. They only highlight
specific characteristics and these are often used to typify whole groups of
people. Other elements, absent from the stereotypes, are similarly absent from
the coverage. This leads to a situation where assumptions are made about people
on the basis of stereotyping. These assumption can perpetuate exclusion and in
extreme cases, can justify forced internment and genocide.
From print to electronic media, the racialization of groups
continues in a number of different ways. Primary among these mechanisms, is the
identification of racial background when these are simply not warranted. Take
for instance, the statement "The suspect was a black male....". Or,
"the suspect is a Chinese man." Alternatively, if the racial identity
is absent, the cultural background tends to be mentioned, as for example,
"The body of the baby found in the ravine revealed her to be of South
Asian origin." This association of cultural identity with a crime
indicates that the cultural heritage is to blame for the way in which the
person acted.
Another technique used frequently by the media is the heavy
reliance on official interpretations of events concerning or involving ethnic
minorities/people of colour and aboriginal peoples. In these cases, the people
themselves are often not allowed to talk. Instead, an official, who is usually
white, speaks on their behalf. The repeated positioning of non-whites as
victims, unable to speak on their own behalf, lends to the perception that they
are passive, unknowledgeable and ignorant of English language skills.
In some cases, the media turn to particular individuals
within the communities, and position them as spokespeople. This indicates that
the community itself is monolithic and that one person, chosen by the media, is
seen to represent a community's opinions. That these communities are not
monolithic entities but highly diverse in the range of opinions and interpretations
that exist is negated by the mainstream media. For the media, the focus is on
getting a story out and doing it in the most expedient way possible. The
problem is compounded by the reality that newsrooms across the country are
largely white and male. People of colour constitute only 2.6% of the total
number of people employed by the major dailies in Canada.
When people of colour or aboriginal people are allowed to
speak, their words are often surrounded by quotations, or preceded by words
such as "alleged." The implication here is that their stories or
perspectives are dubious. Take for instance, a photograph which appeared in a
major daily, of two South Asian women walking. One is wearing a jacket and a
turban, and holding the other one by the hand. The title reads 'DISTRAUGHT'
SUSPECT. The quotations around the term distraught lead the reader to believe
that the suspect is not distraught but is using an emotional appeal in an
opportunistic manner.
Several other mechanisms are used to communicate the
negative valuation of people of colour and aboriginal people in the print media
and electronic media.
In print media, a common technique is to juxtapose different
stories dealing with people of colour on the same page. Hence, there may be a
story about a particular government program designed to aid immigrant women.
Right next to it may be a story about a man of colour being arrested for some
crime. Following this, there may be a story about a Third World country that
highlights its poverty or lack of order. Taken together, all these stories
communicate certain representations about people of colour - representations
which indicate their inferiority, lawlessness, and their inability to progress
without having a helping hand from the dominant societies. These stories, in a
cumulative manner, legitimize a paternalistic attitude. They communicate that
these people are not like "us"; that "they" need our help;
and that "they" are inherently incapable of governing themselves.
This begs the question: Should the media even report on
different ethnic/racial groups? Yet, this really isn't the issue. The issue
stems from the practices of reporting per se. It is what gets left out of the
story that is crucial. Presences and absences play a critical part in the construction
of meaning. What is said has definite implications on what is omitted or not
said. Think about pictures of the poverty of the Third World. As Hart puts it:
The problem so often glossed over or ignored is that these
so called 'negative' images depict Third World suffering in a manner which
casually jettisons the historical, political and economic context that has
produced such suffering. The problem with images depicting starving African
children is not so much the existence of an image but rather the absence of an
adequate explanation of why the child is starving. This absence opens the door
to all manner of mythical interpretations emanating from the flux of ideologies
forming our individual 'common sense' view of the world. Consequently, racist and
ethnocentric 'explanations' are inevitable amongst an audience with
pre-existing assumptions about Black people and about the superiority of white,
Western cultures. (1984:14, my emphasis).
This lack of an adequate explanation resonates with an
audience's preconceived notions about other people and other countries, and
culminates in the reinforcement of racism at all levels of society. This is
particularly so when the society itself has a history of racism.
The 'numbers' game
As mentioned before, the media often perpetrate dominant
definitions and interpretations of a given situation. For example, merely by
reporting the statements and actions of those in positions of power, the media
mediate elite racism. One common technique that seems to be pervasive throughout
the European and North American media, is the fascination with and literal
reporting of politicians's rhetoric concerning the number's game. For example,
we often hear about such statements as "The Minister of ...., Mr. ....,
has said that there are now 80 million people on the move worldwide. The
government has to revise its policies in the face of so many immigrants and
refugees." This kind of statement automatically evokes an image of hordes
waiting to invade the country. It invites a response which condones the
government's stance.
In addition to this, a government's action or lack of action
on a certain issue communicates its position on that issue, the priority it
accords to that issue. The media, by reporting this, also cultivate that
impression. A concrete example of this is how the Mulroney government called
the parliament into an emergency session when Sikh refugees were discovered on
Canadian shores. This communicated a sense of urgency and danger. At the same
time, the Mulroney government refused to call the parliament into session when
the Mohawks were protesting against the encroachment of their land in Oka. The
'Oka' crisis as it later became known only reached international prominence
after the conflict had escalated and aboriginal groups and supporters began a
cross-country campaign drawing attention from the United States and Europe.
The unauthentic immigrant/refugee
Yet another commonly used technique on the part of the media
is the labelling of whole groups of people as illegal immigrants and bogus
refugees. There are numerous spins to this story-line. Periodically, one can
see newscasts of 'illegal refugees' in a line-up at the airport, carefully
being checked by the immigration officer for the requisite documentation.
Interestingly, the only unauthentic immigrants appear to be people of colour.
The coverage pertaining to immigrants and refugees from Europe hardly fits this
filter. On the contrary, many of these 'preferred' immigrants/refugees are
interviewed individually, are allowed to tell their stories, and the media
generally work to evoke a sympathetic reaction from the audience. Not so for
those who are people of colour. Most of them are shown in large numbers, as
being unable to speak English, and as having dubious credentials.
The victimized but favoured minorities
Quite often, the filters used by the mainstream media dwell
on people of colour and aboriginal people as victimized but favoured
minorities. They are represented as receiving undue, and unfair advantages. The
government, within this filter, is seen as privileging these groups above the
"common" person. "They" are seen as people who sponge off
the tax system creating an unfair burden on the rest of the population.
"They" are the unassimable immigrants for whom the government has
instituted special measures of protection so that they can carry on their
cultural traditions and 'regressive' ways.
The coverage on employment equity legislation fits neatly
within this framework. There is no notion of the historical context or the
necessity for such legislation within much of mainstream media coverage. On the
contrary, most of the coverage points to the unfairness of the legislation
emphasizing how it is victimizing white males. The audience is repeatedly told
how these minorities are "taking over" and how institutions are
allowing them to do because of some deluded liberal thinking. At the base of
most of this construction is the notion, again of a consensus, that all people
and groups in society are equal, and hence, all have equal access to power and
capital. Underlying much of this coverage is also the assumption that people of
colour and aboriginal people are simply not qualified enough to assume the
positions they may occupy. Thus, the system is seen as being too benevolent in
allowing these people to take up employment in privileged areas. This
assumption is often combined with another: that immigrants (which is usually
taken to refer to people of colour) are "stealing jobs."
Cultural racism
Contemporary media coverage of people of colour tends to
focus on their cultural backgrounds. In part, this shift away from an overt
attribution to skin colour stems from the pressure exercised by legislation
with the threat of litigation, as well as the possibility of a protest or boycott
from organized groups. It also stems from news organizations' conception of
Canada as a tolerant nation, one which is devoid of racism. However, this
threat is somewhat diffused if the 'culprit' of a particular individual or
group's action can be attributed to that vague, ill-defined notion of
'culture.' This sort of attribution resonates with 'common sense' knowledge -
that widespread view that some cultures are supposedly more progressive than
others with white, western cultures of course being at the pinnacle of this
hierarchy. (See the article from the Globe and Mail in the appendix).
As a result of this tendency, there are now countless
stories in the press and television news, and even in sitcoms and movies, about
the barbaric cultures of people of colour. The emphasis is usually on specific
rituals, rites, and of course, the abject status of women within these
countries. This kind of coverage is never contrasted or juxtaposed with the
abuses against women that occur in Canada, or the lack of equality between
genders and groups within the Canadian vertical mosaic. Thus, when a South
Asian woman commits infanticide, it is seen as a direct result of her
oppressive cultural background. There is no room in this explanation for other
factors such as postnatal depression, isolation, etc. The action is
conveniently explained away under the rubric of an oppressive and 'backward'
cultural tradition.
On positive coverage
Many groups have protested against the media's treatment of
their issues. Their recommendations have often asked for more 'positive'
coverage. But what is positive has to be seen in light of what dominant society
values as being positive. If positive means coverage that highlights our
contributions than it may be a valid demand to make. However, if positive
simply means that we are shown to act like or be appear to be like the dominant
society, then it takes on an assimilationist tone.
Many writers have observed that within cinema, the 'ethnic'
or racial minority member is only acceptable if her/his cultural or racial
characteristics can be 'bleached' out. In other words, if it is completely
downplayed or removed from the scene. If this is the only gateway to
acceptance, then it means that people of colour have to distance themselves
from their cultures, and their realities. For an integral part of that reality
is the burden of racism especially since it impedes an individual's life
chances in the area of employment, housing, services and everyday interactions.
Coverage of racism
More than the coverage devoted to minority groups, the media
play a critical role in defining and popularizing particular definitions of
racism. For instance, racism is often presented in a personalized form, as
emanating from the actions of a few extremists. Moreover, these extremists are
often typified as belonging to a particular class (usually working class), as
being ignorant and uneducated, and as coming from rural areas.
This definition of racism as an emotional phenomenon,
stemming from ignorance and lack of contact serves three primary purposes.
First of all, it deflects attention away from the systemic nature of racism,
how racism inheres in the very institutional fabric of society in terms of the
exclusion of aboriginal people and people of colour from positions of power and
access to resources. Second, this definition of racism deflects attention away
from elite racism - racism perpetuated by those in positions of power with
respect to making decisions and policies that affect minority groups. Finally,
racism when viewed within this framework suggests specific forms of resolution
- (1) that with the necessary education, these groups can be made to unlearn
their racism; (2) with increased contact, these groups can realize that people
of colour are no different from themselves; (3) that racism is due to perceived
threat and hence to manage that threat, one must limit the migration of people
of colour coming into these areas. These solutions are grounded within a
liberal framework which eschews the historicity of racism and which unmoors it
from its institutional grounding. Racism is thus translated as simply an
emotional phenomenon, not having any real (material), institutional
consequences.
Organizing against Mediated Racism
Media organizations are one of the most difficult
institutions to challenge. For one thing, many hide behind the camouflage of
'balance.' They construe balance as a means of representing different sides to
the issue. But the notion of balance itself is mythical for it presupposes that
all sides to the issue are 'equal.' Are racists and anti-racists equal? Does a
single individual have the same credibility and access to media as an
institution? Obviously not.
In England, Enoch Powell achieved media fame and notoriety
because of the coverage accorded to his racist speech. In contrast, the
anti-racist groups were castigated in the same coverage as betraying British
values and tradition. How a message is read or interpreted depends very much on
the context in which that message is articulated. If the environment is highly
racist, then racist messages will gain a heightened significance, they will
resonate with the racism inherent in the 'common sense' stock of knowledge of
the population.
In Canada, some organizations have mounted protests against
portrayals of their communities in the mainstream media. Thus far, these
protests have not been very successful.
Example 1
In 1979, CTV's W-5 news program carried a feature story on
foreign students. The aim of the story was to highlight inequalities in the
education system in Canada. The report focused on the large number of
'oriental' students who were shown as occupying much needed space in Canadian
universities. Visual evidence was supplied showing these students engaging in
cultural activities and crowding lecture halls. The reporter explicitly stated
that she was not being racist. Rather, she just wanted to show the unfairness
of the system. In contrast to these students who were shown en masse, the
reporter interviewed three other students separately who had been denied
placements at an Eastern Canadian university. All of the three were white, and
according to the report, all three had left high school with above average
grades. They were portrayed as victims of the system, denied what was their's
by right. The equation Canadian=white was explicit throughout the report. The
connotations surrounding the portrayal of the 'foreign' students were more
negative. It was implied that these students were a drain on the economy, that
they were taking unfair advantage of the situation and further, that their
actions were legitimized by government authorities who were obviously inept and
unaware of the 'real' situation.
The inaccuracy of this coverage was pointed out by Chinese
Canadian students who launched a massive protest in response to the show. They
pointed out that many of the so-called foreign students were in fact Canadians.
Further, the evidence presented in the report was found to be contrary to the
actual reality of the foreign student population in Canada. CTV responded by
issuing an apology, but this was months after the initial protest was launched.
******
Minority groups have consistently called upon the central
regulating body, the Canadian Radio and Telecommunications Commission (CRTC) to
intervene in cases where the electronic media are racist. However, the
Commission's position is that the Broadcasting Act
...does not give the Commission powers of censorship. Rather
it states that programming should be of 'high standard', and that all persons
licensed to carry on broadcasting undertakings have a responsibility for the
programs they broadcast, subject to applicable statutes and regulations."
(personal communication from Virginia M. Krapiec, Director General, Western
Regional Office, CRTC, November 30, 1993).
Hence, the CRTC turns the complaints it receives back to the
station, and the station is asked to respond to the complainants outlining its
position. If there are numerous complaints, then these can influence CRTC's
decision to renew the license of the particular station. However, this only
occurs at the time of license renewal.
Aside from this route, groups can approach the station
manager or the news editor with their concerns. The problem is that in most
cases, groups have to prove "beyond reasonable doubt" that the
coverage was racist. When one is depending on societal factors such as the
common stereotypes, racist assumptions inherent in the stock of knowledge
within society, and the taken-for-granted assumptions that exist about minority
groups and cultures, then it becomes increasingly problematic to prove racism
"beyond reasonable doubt."
The other factor that militates against organized protest is
that the protest itself becomes translated into a news item and in the process,
becomes trivialized or coopted to prove a racist supposition.
Example 2
In July 11, 1992, The Vancouver Sun published a special
series entitled "Women of the Veil" which was visually accompanied by
a special graphic portraying a woman wearing a chador. The articles in this
series were headlined as follows: "Women of the Veil", "From the
Indian subcontinent to the shadeless deserts of North Africa, Islamic
fundamentalists are fighting to keep a half-billion Muslim women in legal
bondage to men." (July 11, 1992); "Prophet Muhammed set women free,
Vancouver woman says" (July 11, 1992); "Sex and death: Islam's
Code" (July 11, 1992), this was accompanied by a sidebar of statistics
entitled 'Legal Chains,'and a subheading to the article which read as follows:
"The penalty for her 'crime' is death, but this woman is lucky: she faces
a prison term (or lashes) for having sex with her second husband. But if she is
freed, the punishment will be far more severe." The bottom of this page
was devoted to yet another article, entitled, "Veil: Islamic
fundamentalists fight to keep a half-billion women in legal bondage."
(July 11, 1992).
The series continued on the 13th and 14th of July with the
following headlines: "Cultural Justice, Playing the Power game with
Rape," (July 13, 1992); "Afghanistan, Women endure long treks to see
female Mds" followed by a quote, "My husband let me come because of
the lady doctors here, Armanalla, 13," (July 14, 1992). The top page of
this article was devoted to yet another statistical table depicting the
survival rates of male and female babies; average age of marriage; average
birth rates; and maternal survival rates of women in Islamic countries.
Many of these feature stories were accompanied by visuals:
for example, the story entitled, "Sex and death: Islam's code" was
accompanied by a picture of a woman and her child behind bars. The caption
read: "Kursheed Bibi and daughter Sannan: death threat from
relatives." In the article headlined "Playing the power game with
rape," the visual is a picture of a woman sitting on a single bed in a
sparsely furnished room. The caption reads: "Criminalized victim: Kursheed
Begum, a victim of a power rape by police who sought to humiliate her
husband."
The Women of the Veil series sparked considerable response
from the Sun's readership. However, what is interesting is the juxtaposition of
these stories describing the perceived (and projected) barbarism of Islam, with
stories about the local South Asian community. The impression upon reading
these local stories and then reading about the Women of the Veil is one of
direct attribution: Muslim men are barbaric, oppressive, cruel beyond belief
and extreme in every way - even in terms of their allegiance to their faith.
The women, by and large, are victims of this process. They are confined and
oppressed; saddled with arranged marriages, burdened by child-bearing; they can
only liberate themselves from this confinement if aided and educated by their
Western counterparts and institutions.
A lengthy and critical response by muslim women entitled,
'Series only reinforced stereotypes' (August 1, 1992), was printed with the
following preface: "Among the respondents to a recent Sun series on the
oppression of women in countries where Islam is the dominant religion were
seven young Muslim women, most of whom were born and/or educated in
Canada." This type of prefacing effectively coopts the vital criticisms
that muslim women launched against the Sun series. The cooptation is effective
precisely because it locates the source of such criticism within the West, in
other words, these women's perspective is recast as coming from that quarter of
society which could be loosely framed as "westernized Islam" - or
Islam robbed of its roots. More insidious is the argument that it is only in
the West that women can acquire the skills needed to launch such a critique,
and that only in the West are women allowed to critique a powerful organization
such as the media.
*****
Aside from taking complaints to the editors, groups can
appeal to the press councils in their provinces. If this fails, an alternative
is to approach the provincial ombudsman's office. There are very few other
avenues by which groups can organize except if they take it upon themselves to
engage in mobilizing a protest march outside the station, and/or forging
alliances with other groups who are engaged in the same issue.
Example 3
In 1984, Carol Tator wrote about one particular strategy
that the Urban Alliance on Race Relations had used in Toronto. The Alliance had
determined that the flyers being sent to its members did not reflect the
diversity of city and its neighbourhoods. It then organized a mail-back
campaign wherein flyers were sent back to the respective department stores with
a letter explaining why they were unacceptable. Within months, the models
appearing on the flyers changed to reflect the diversity of the population
being served by the stores.
******
As consumers, we have the power to be able to change the
products that are directed at us. But in order to accomplish such change, we
need to unite with other groups working in the same area of social justice.
That means forming a committed collective/coalition, forging alliances with
groups such as local businesses, politicians, religious leaders and the like
who share beliefs about protecting human rights. It is only as a coalition that
groups can exercise a substantial measure of power and influence.
Appendix A
Example of an article from The Globe and Mail which
demonstrates inferential racism (where the argument is based on racist predicates).
Here is a copy of the response that was sent to The Globe and Mail but never
published.
Should Britannia rule again? No, Never!
I was shocked to read John D. Harbron's article in the Oct.
18/91 issue of the Globe and Mail. It is unfortunate that for many of us
unversed in the history of colonialism and imperialism, Mr. Harbron's article
makes so much "common sense." However, it must be said that
"common sense" - that insidious tradition of knowledge, is itself
full of assumptions and observances rooted in a colonial heritage. I would like
to remind Mr. Harbron that Canada was itself a colony until the early 1920s.
Yet aside from this minor observation, there are other flaws
in Mr. Harbron's otherwise logical estimation, that is, if one subscribes to the
literate, chronological type of logic that is hallmark of Western societies.
For one, Mr. Harbron states that the "rule of law and viable local
economies left behind in the colonies of Portugal, Spain, France and Britain,
have been debauched by a succession of corrupt and incompetent leaders."
Given that Mr. Harbron is a senior research fellow at the Canadian Institute of
Strategic Studies, I would expect him to be familiar with the strategies
whereby colonialism succeeded in subordinating indigenous populations. A key
element in this strategy was the systemic destruction of indigenous economies
by the introduction of wage labour and a money-based economy. Prior to this,
indigenous economies were themselves "viable" and indigenous laws and
customs maintained stability within cultural groups.
As for Mr. Harbron's notion that "corrupt and
incompetent leaders" emerged as result of decolonization, I would refer
him to the scores of texts written on the social and psychological consequences
of colonialism. In all, the basic tenets is that corruption arose as a result
of the escalating expectations spawned by Western cultural imperialism. This
escalation was and is compounded by the economic plight of many of these
countries which renders them impossible to meet even the basic requirement of
life on the part of the populace. Furthermore, many of these
"corrupt" leaders were trained and socialized in the West and through
the educational process, imbibed Western models of statehood which they
subsequently went on to impose on their indigenous peoples. Hamid Mowlana
refers to this model of learning as "Westoxification." While these
models espouse "democratic" values, their imposition is highly
problematic given that it conflicts with traditions and mores within which a
more interdependent model of relations inheres.
The whole notion of power, as we in the West are apt to
believe and take for granted, is itself problematic when placed in the
situation of the Third World. The top-down model of power that we view as
commonplace, is itself an outgrowth of colonialism and imperialism. it suits
the ideologies of empires whose raison d'etre is expansion and subordination.
The rise of dictators is emblematic of the top-down model as is the extent to
which the machinery of the army and the state is used to hold it in place.
While Mr. Harbron believes that the colonial empires
exercised political stability and avoided wars, I would like to remind him that
the wars that have since erupted within Africa, are themselves direct outgrowths
of the callous ways in which the European powers cut up that continent into
myriad pieces for themselves. That a continent should have been carved up in
such a merciless manner and without any kind of sensitivity or awareness of the
cultural and racial groups that would be affected is a telling sign of the ways
in which the colonial powers perceived the colonizing world. Should Britannia
rule? I don't think so.
As for the Nigerian case-study of failure in ascribing to a
model of Canadian federalism, Mr. Harbron should re-examine the whole notion of
federalism and the crisis it has engendered in Canada. We have the French in
Quebec who are a distinct society. What about the multitudinous populace of
Nigeria who belong to diverse cultural and religious groups? Whether Nigeria
should or should not have spent its oil dollars is a moot issue and one that
can be framed in quite a different context. It would be akin to discussing why
the federal government in Canada continues to let farmers take the brunt of a glutted
wheat market and the ravages spawned by a made-in-Canada recession. If we turn
the entire issue around and follow the logic, Mr. Harbron should be asking
whether Britannia should rule Canada again?
Perhaps the most unfortunate part of our legacy of colonialism
and now imperialism, is that we tend to swallow the whole notion of white
superiority - in this case, the superiority of those who engineered and reaped
the benefits of the empires. Third World peoples have long been socialized to
accept that notion of white superiority, although there is a conscious attempt
to reject this at the present. Maybe, we in Canada should bid adieu to the idea
of being a colony and being the colonized. Empires only serve the interests of
colonizing powers, not the colonized masses.
In closing this litany of observations, I would like to
point out that Mr. Harbron's greatest flaw is his inability to recognize the
ways in which he treats relationships of inequality and attempts to make them
synonymous with conflicts between political ideologies. It is impossible if not
incredible to try and equate North-South relations, predicated on colonialism
and neocolonialism, to the historical battle between communism and capitalism.
Unequal powers and unequal ideologies are not alike.
Appendix B
Suggested guidelines and recommendations for reporting of
racial minorities (see also guidelines of the National Union of Journalists in
Britain as reported by van Dijk, 1991).
1. Less than 2% of the newsroom staff across the nation is
composed of racial minorities, people with disabilities and first nations
peoples. This has to change if alternative ways of seeing the world are to be
included.
2. With the consistent invisibility of people of colour in
normalized situations, any visibility that accrues because of conflict assumes
a heightened significance. This can be changed by increasing the inclusion of
normalized representations.
3. Rather than assume a moral tone in coverage of issues of
racism, the media have to take an active stance against racism. That means
locating the story within a legal framework, and not providing racists any
platform from which to spout their rhetoric.
4. There needs to be a greater inclusion of contextual
information rather than a dehistoricized and personalized perspective.
5. There should be no mention of a person's racial or ethnic
background.
6. Stories should be vetted or told from a minority
perspective.
7. There should be greater awareness among reporters of the
power differential that is operative in society - who has access to cultural
capital and symbolic resources.
8. Reporters should take it upon themselves to search out
credible sources within communities of people of colour.
9. Use the principle of substitution, would this story be a
story if the same thing was happening, or was being done by a white person from
one of the charter groups?
10. Refrain from structuring an 'us' versus 'them'
perspective in the news story. Are there other binary relations of this kind
embedded in the story?
11. Be aware that the news plays a critical role in shaping
a climate of opinion about a group of people.
12. Break the chain of associations between a group and an
issue, e.g. blacks and crime. Immigrants and opportunism.
13. Beware of slipping into prevailing frames and their
historical traces when writing a news-story, e.g., the refugee schema.
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Source : stopracism.ca
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